• Marketing Insights Specialist

    Job Locations US-GA-Atlanta
    Posted Date 3 weeks ago(5/2/2018 4:03 PM)
    ID
    2018-6705
    # of Openings
    1
    Category
    Marketing
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    Role Overview


     

    At Cortland Partners, you map the story of your success. We don't adhere to the status quo, we love outside industry perspective, and we thrive on exploring possibilities and reimagining solutions. As an innovative leader in multifamily, our high performance continues to drive exponential growth – and we invite you to join us on our journey towards real estate excellence. With tools and guidance to sharpen your skills, you can forge your own career path, love what you do, and let it show.

     

    As a Marketing Insights Specialist, you ensure fact-based analytics are utilized when making promotional, advertising, leasing, and strategic customer decisions by developing and implementing analytical techniques, tools, and scorecards, using the resulting insights to drive business results.

     

    Roles You'll Play


      

    THE INVESTIGATOR

    • Translate complex data and reports into practical business insights; communicate recommended actions to a variety of audiences clearly and concisely
    • Collaborate with the Data & Analytics team to evaluate all marketing activities and campaigns to reveal the truth about how effectively they generate leads and leases (e.g. new customers)
    • Examine marketing metrics to identify cause-effect relationships between marketing actions and financial outcomes to improve profitability
    • Stay ahead of the curve and be proactive in finding insights that will be meaningful for the Marketing and Operations teams

    THE DESIGNER

    • Develop a wide range of systematic marketing tools like research projects, marketing dashboards, surveys, and focus groups
    • Partner with the Data & Analytics team to build and enhance marketing dashboards that visualize and track fundamental performance indicators and trends
    • Recommend and proactively develop structured pilot tests and research projects to answer specific business and marketing questions
    • Manage market segmentation, positioning exercises, and targeting as required
    • Use customer profiling, segmentation, and positioning to gather qualitative and quantitative results that will help drive promotional and marketing decisions

    THE RESEARCHER

    • Serve as the voice of the customer with key departments
    • Analyze and track trends from existing resident satisfaction survey programs; share insights with Operations leaders on a regular basis to inform key operating decisions
    • Manage the day-to-day relationship with the resident survey vendor
    • Advocate for customer-driven decisions by the Investments and Design teams
    • Conduct and support primary market research focused on understanding brand perceptions and identifying customer needs and priorities

     

    Our Vision of What Success Looks Like


    • Thanks to your keen eye for collecting and analyzing the right data, the Marketing and Operations teams are making smarter, better-informed decisions.
    • You constantly search for new questions to ask and answer, and you see marketing insights as a fun challenge to tackle and a mystery to solve.
    • The Marketing team is developing new leads faster than ever before, keeping an edge over the competition, increasing profitability, and boosting the customer experience!

     

    Your Building Blocks of Success


    • Stellar 4+ years of experience in marketing performance analysis or consumer insights
    • Bachelor’s degree or equivalent progressive experience in marketing
    • Demonstrated success developing qualitative and quantitative market research, customer profiling and segmentation, and performance reporting
    • Ability to identify trends and insights from lead generation activities; experience with digital marketing required
    • Excellent business reporting, project management, and written, verbal, and interpersonal communication skills
    • Experience developing and analyzing quantitative market research
    • Expert time-management, prioritization, and multitasking skills
    • Ability to quickly adapt to an often-changing and fast-paced work environment
    • Superior business acumen and analytical, problem-solving, data manipulation, and management skills
    • Strong sense of curiosity and a passion for data
    • Ability to contribute to planning and strategic thinking
    • Extensive experience with Microsoft Excel required
    • Experience with Google Analytics and Google AdWords; hands-on experience with building customer surveys in a platform such as SurveyMonkey or Qualtrics preferred
    • Limited travel as required

     

    The Foundation of Cortland Partners


     

    At Cortland, we create, reimagine, and manage apartment communities for residents nationwide. Headquartered in Atlanta, GA, we have communities and regional offices all over the country, as well as overseas. From product design and procurement to general contracting and property management, we do it all – to make sure our communities are the perfect setting for living life to its fullest.

      

    Our success is fueled by our belief in a better life – where hospitality is always a given, each detail is worth a second thought, and every open door is a new opportunity to go beyond expectations. We come to work every day to create possibilities for people – possibilities that translate into superior living spaces and experiences designed to inspire our residents, associates, and investors to live a better life focused on what matters most to them.

     

     

    Cortland Partners is an equal opportunity employer, and we’re proud to support and celebrate diversity in the workplace. We are committed to equal consideration for all qualified applicants regardless of race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, protected veteran status, genetic information, or any other characteristic protected by applicable law. If you have a disability and need an accommodation or assistance with the application process and/or using our website, please email talentresources@cortlandpartners.com or call 404.965.3988.

     

    Cortland Partners is a drug-free workplace.

     

    Cortland Partners participates in e-verify to verify the employment status of

    all persons hired to work in the United States.

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